Advertising and IMC: Principles and Practice (11th Edition) - eBook

For courses in introductory advertising.
eBook Details


Authors: Sandra Moriarty, Nancy Mitchell, Charles Wood, William D. Wells

File Size: 39 MB
Format: PDF
Length: 672 Pages
Publisher: ‎ Pearson; 11th edition
Publication Date: ‎January 20, 2018
Language: English

ASIN: B07R8FYF2N
ISBN-10: 0134480430, 0134481550

ISBN-13: 9780134480435, 9780134481555





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