Integrated Advertising, Promotion, and Marketing Communications (8th global edition)

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.
eBook details

Authors: Kenneth E. Clow, Donald E. Baack
File Size: 60 MB
Format: PDF
Length: 512 pages
Publisher: Pearson; 8th edition – global
Publication Date: January 14, 2017
Language: English
ASIN: 1292222697 / B01N5RQXY2
ISBN-10: 1292222691 0134484134
ISBN-13: 9781292222691 / 9780134484136



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