**Business Communication: Process and Product, 11th Edition** by Mary Ellen Guffey and Dana Loewy is a comprehensive guide designed to equip students with critical skills valued by employers, including effective writing, public speaking, presentation abilities, critical thinking, and teamwork. The edition features two dedicated chapters focused on employment strategies, covering job searching, interview techniques, and thriving in today’s competitive job market.
Incorporating insights from business professionals and current research on technology and best practices, this edition emphasizes personal branding, building a professional online presence, maximizing LinkedIn, and creating standout resumes. Through practical assignments and digital tools like MindTap, students develop essential communication skills to excel in the modern business environment.
**eBook Details:**
- **Authors:** Mary Ellen Guffey, Dana Loewy
- **Format:** PDF
- **Publisher:** Cengage Learning, Eleventh Edition
- **Language:** English
- **ISBN-10:** 0357984102
- **ISBN-13:** 9780357984109, 9780357984215, 9780357984192
*Note: This offering includes only the eBook in original PDF format; no access codes are provided.*
*P.S. Additional resources such as the test bank and instructor’s manual for this edition are available for purchase—contact us for details.*
https://textbooks.dad/product/business-communication-process-and-product-11th-edition-ebook/?fsp_sid=622
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