The 19th edition of *International Marketing* by renowned authors Philip R. Cateora, Bruce Money, Mary C. Gilly, and John Graham sets a new benchmark for understanding global markets. This edition offers a thorough exploration of how history, geography, language, religion, and economics shape international marketing environments, helping students grasp the cultural and environmental complexities of different regions. Updated with insights from over 300 new academic articles, it reflects the dynamic nature of today’s international marketplace.
Key enhancements include:
- **New Cases:** Fresh real-world examples that enrich chapter content and classroom discussions, promoting critical thinking. These cases integrate seamlessly with McGraw-Hill’s Connect platform and SmartBook or can be compiled into a case booklet via McGraw-Hill CREATE.
- **Crossing Borders Boxes:** Engaging anecdotes from diverse companies that highlight ethical, cultural, and global marketing challenges, encouraging deeper student reflection.
- **4-Color Design:** Vibrant maps, exhibits, and photos improve clarity and engagement, vividly illustrating international marketing concepts and cultural symbols.
The International Students Edition is identical to the North American/USA version. This offering includes the ePub format of the textbook, with a free PDF conversion available upon request. No access codes are provided.
**eBook Details:**
- **Authors:** Philip R. Cateora, Bruce Money, Mary C. Gilly, John Graham
- **Format:** ePub (original), PDF (converted)
- **Publisher:** McGraw-Hill Higher Education; 19th edition
- **Language:** English
- **ISBN-10:** 1266828834, 126615163X, 1266312552
- **ISBN-13:** 9781266828836, 9781266151637, 9781266830334, 9781266830518
https://textbooks.dad/product/international-marketing-19th-edition-ebook/?fsp_sid=269
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