Retailing Management (11th Edition) - eBook

**Retailing Management, 11th Edition** by Michael Levy, Barton A. Weitz, and Dhruv Grewal offers a comprehensive overview of the dynamic changes reshaping the retail industry. This edition emphasizes key strategic challenges, focusing on financial aspects and effective execution through merchandise and store management. It addresses the diverse needs of retailers—from large corporations to small businesses—operating domestically and internationally, across both merchandise and service sectors.

The authors highlight five critical factors defining successful retailers today:
- The influence of globalization on retail
- Leveraging big data and analytics for informed decision-making
- Creating seamless multichannel customer experiences
- Utilizing social media and mobile platforms to enhance customer engagement
- Embracing conscious marketing and corporate social responsibility in business strategies

New to this edition is an expanded focus on digital retailing, including the introduction of the innovative 7C framework, insights into influencer marketing, and the application of AI in retail analytics. It also explores the significant disruptions caused by the COVID-19 pandemic on retail strategies, consumer behavior, and supply chain operations. Updated case studies feature Amazon’s Just Walk Out technology, Wayfair’s advanced customer engagement tools, and H&M’s digital initiatives, ensuring relevance to current industry trends.

This textbook uniquely integrates with McGraw Hill’s Connect digital learning platform, offering interactive tools such as application-based exercises, video case studies, marketing analytics toolkits, and comprehensive case analyses to deepen student understanding. Additionally, the Levy/Weitz/Grewal Retailing Management blog provides ongoing insights and discussion prompts on contemporary retail challenges.

**eBook Details:**
- **Authors:** Michael Levy, Barton A. Weitz, Dhruv Grewal
- **Format:** PDF
- **Publisher:** McGraw Hill, Eleventh Edition
- **Language:** English
- **ISBN-10:** 1265072469, 1265288836, 1264157444, 1265586241
- **ISBN-13:** 9781264157440, 9781265072469, 9781265288839, 9781265586249

*Note: This sale includes the International Student Edition (ISE) eBook in original PDF format, identical to the North American version. No access codes are included.*

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