Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th Edition) - eBook

**Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 5th Edition**
Authors: Charles Marsh, David W. Guth, Bonnie Poovey Short
Publisher: Routledge
ISBN-13: 9780367895402

This practical, multidisciplinary textbook offers clear, concise guidance on producing over 40 types of high-quality public relations and media documents. Using a reader-friendly "recipe" approach, it covers writing for public relations, advertising, sales, marketing, and other business communications, featuring numerous examples for each document type.

The thoroughly updated fifth edition includes new samples, expanded coverage of social media writing, and chapters addressing ethical, legal, diversity, and inclusion considerations in strategic writing. Designed for undergraduate courses, it supports a multidisciplinary and multimedia curriculum, making it an essential resource for teaching public relations, advertising, and strategic communication writing.

Ideal for both traditional and online courses, the book comes with comprehensive pedagogical tools, including syllabi, an instructor’s manual with tips for online teaching, and resources for converting slides into video lectures. The companion website provides sample assignments and grading rubrics to enhance student learning and self-instruction.

**Note:** This listing includes only the eBook in PDF format and does not provide access codes.

For more information and resources, visit www.routledge.com/cw/marsh.

*A newer edition is also available.*

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