Kotler, Keller, and Chernev's *Marketing Management* 17th Edition provides comprehensive tools and frameworks to help design and implement effective marketing campaigns. Renowned for its depth, breadth, and practical relevance, the book addresses key decisions faced by marketing managers and executives as they balance organizational goals with market opportunities.
This edition builds on the textbook’s classic examples, core concepts, and clear structure, while incorporating the latest social and technological developments—such as artificial intelligence—that are reshaping marketing strategies and business models. It also highlights evolving marketing theories and practices through current industry examples.
**eBook Details:**
- **Authors:** Philip Kotler, Kevin Lane Keller, Alexander Chernev
- **Format:** PDF
- **Publisher:** Pearson; Seventeenth Edition
- **Language:** English
- **ISBNs:** 978-0138076320, 978-0138076276, 978-0138076351, 978-0138076368, 978-0138076313, 978-0138184889
*Note: This listing is for the eBook in its original PDF format only; no access codes are included. Delivery occurs within 24 hours after payment. Instructor’s Manual and Test Bank are also available upon request.*
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