**Marketing Research Essentials, 2nd Canadian Edition** offers students a comprehensive and practical understanding of the dynamic field of marketing research. Authored by Carl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, and Kelley Main, this edition provides valuable industry insights that go beyond technical skills like sample size calculation and data analysis. It highlights the importance of influencing managerial decisions, team management, cost control, and other critical aspects essential for success in marketing research.
The ebook integrates real-world data, case studies, and proven methodologies to prepare students for the practical challenges they will encounter in their careers. Published by John Wiley & Sons (Canada), this PDF format edition is available without access codes. Please note, this is not an immediate download; the ebook will be sent within 24 hours of payment.
**eBook Details:**
- Authors: Carl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
- Format: PDF
- Publisher: John Wiley & Sons (Canada), Second Canadian Edition
- Language: English
- ISBN-10: 1118823362, 1118043170, 1118823001
- ISBN-13: 9781118043172, 9781118823361, 9781118823002
**Note:** This purchase includes only the ebook in its original PDF format, with no access codes.
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