Introduction to Mass Communication (12th Edition) - eBook

**Introduction to Mass Communication, 12th Edition** by Stanley J. Baran focuses on media literacy and the cultural impact of mass communication in today’s media-rich environment. The course explores the historical roots of mass communication alongside current technologies and trends, helping students understand how media shapes and reflects culture. It emphasizes critical analysis of media convergence and encourages students to recognize their active role as engaged media consumers. Through this cultural perspective, the text highlights that audiences are as vital to the communication process as media technologies and industries.

The 12th edition continues to develop students’ critical thinking and media literacy skills, incorporating the latest digital advancements and up-to-date research. It also offers a variety of tools to support learning and communication skills, including:

- **Video Capture powered by GoReact™:** Facilitates personalized feedback on presentations to boost student confidence and outcomes.
- **SmartBook 2.0:** Provides an adaptive, personalized learning experience by focusing on key communication concepts.
- **Application-Based Activities:** Interactive, auto-graded exercises that allow students to apply problem-solving skills in real-world contexts.
- **Writing Assignments:** Enables instructors to assign and assess a range of writing tasks with timely feedback.

The International Student Edition (ISE) and the North American/USA editions contain identical content.

**eBook Details:**
- **Author:** Stanley J. Baran
- **Format:** ePub (original), PDF (converted)
- **Publisher:** McGraw Hill, Twelfth Edition
- **Language:** English
- **ISBN-10:** 1265226563, 1265033153, 1265032823, 1264305095, 1265040990
- **ISBN-13:** 9781265226565, 9781265033156, 9781265032821, 9781264305094, 9781265040994

*Note: This offering includes only the eBook in original ePub format and a converted PDF; no access codes are provided.*

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