Sport Marketing (6th Edition) - eBook

The sixth edition of *Sport Marketing* is a leading textbook designed to help undergraduate and graduate students build confidence and skills for success in the dynamic field of sport marketing. Authored by a team of respected academics and industry professionals, this edition offers updated content reflecting the latest trends and innovations, including:

- Evaluation of name, image, and likeness (NIL) laws and regulations
- Use of data and analytics to improve business decision-making
- Marketing strategies for sport sponsorship and college sports promotion
- The role of digital platforms as key communication channels
- Insights into traditional and modern sales tactics adapted for the mobile era
- The impact of technology on the sport industry, including streaming services and online sports betting
- Advanced ticketing methods and the use of artificial intelligence in sales and digital media marketing

Supplementary online resources via HKPropel provide practical learning opportunities, including a semester-long project to develop a sport marketing plan, video content, and flashcards for study support.

Covering core sport marketing principles—product, price, promotion, place, and public relations—this edition integrates real-world case studies, industry examples, and global perspectives within a vibrant, full-color design. It blends theory, research, and practical application to prepare future sport marketers to meet the evolving needs and communication styles of today’s sports fans and consumers.

*Sport Marketing* is also a valuable resource for professionals working in the sport marketing industry.

**Authors:** Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey
**Format:** ePub (original), PDF (converted)
**Publisher:** Human Kinetics; Sixth Edition
**Language:** English
**ISBNs:** 9781718228139, 9781718228146, 9781718228184, 9781718228122

**Note:** This product includes only the eBook in original ePub format and a converted PDF. No access codes are provided. The eBook will be delivered within 24 hours of payment; it is not an immediate download.

https://textbooks.dad/product/sport-marketing-6th-edition-ebook/?fsp_sid=18589